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Wisconsin, U.S.A.
Harvesting cranberries for Ocean Spray Cranberry co-op, which controls over 50% of the U.S. cranberry market. The berry bogs are flooded at harvest time, and the floating berries are gathered by an inflated barrier and trucked to a factory. Each grower-member gets a profit share according to the quantity of cranberries they deliver to Ocean Spray. Fresh berry consumption has not changed over the past 100 years, but now fresh berries are only 3% of the market, with most consumed as juice and dried berry “craisins.” Field productivity has increased by 50% in the past twenty years, due mostly to new hybrid varieties of cranberry.

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©2015 George Steinmetz
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Wisconsin, U.S.A.<br /> Harvesting cranberries for Ocean Spray Cranberry co-op, which controls over 50% of the U.S. cranberry market. The berry bogs are flooded at harvest time, and the floating berries are gathered by an inflated barrier and trucked to a factory. Each grower-member gets a profit share according to the quantity of cranberries they deliver to Ocean Spray. Fresh berry consumption has not changed over the past 100 years, but now fresh berries are only 3% of the market, with most consumed as juice and dried berry “craisins.” Field productivity has increased by 50% in the past twenty years, due mostly to new hybrid varieties of cranberry.

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